Live With Culture Ads
I have to weigh in on this local debate around the new "Live With Culture" ads that are supposed to be "edgy" and encourage Americans to come to Toronto. Over the past few days, there has been a lot written in articles and blogs about how these ads - by comparing Toronto to places like New York, London, and Paris - perpetuate the idea that Toronto has no identity of its own. I agree that the ads promote that stereotype, but that's not what stood out the most to me.
And wasn't just that they're not edgy, funny, or remotely cool. They're embarrassing.
But worse, each ad features only straight, white couples! Is that representative of this city?! Or do the Live With Culture folks think we should only encourage straight, white couples to visit Toronto?
Is this what happens when the Harper government cuts the funding for promoting Canadian arts and culture outside of Canada?
To any American readers of this blog - we're not as goofy and generic as these ads in your "alternative weeklies" make us out to be! Don't let this ad campaign keep you away from Toronto...